Havas: A "Gottardo 2016" Loki in CS design
As the main partner of the "Gottardo 2016" project, Credit Suisse supported the celebrations surrounding the opening of the construction project of the century. A commitment that dates back to Credit Suisse's early days.
160 years ago, Schweizerische Kreditanstalt - today's Credit Suisse - was founded by Alfred Escher. It substantially advanced the expansion of the railroad network in Switzerland with new financing options. Alfred Escher was not only the founder of Credit Suisse, but also the driving force behind the Gotthard Railway and the first Gotthard Tunnel - a masterpiece of its time. For Credit Suisse, it was therefore both an honor and an obligation to support "Gottardo 2016" - the opening celebrations of the centennial Gotthard Base Tunnel - as a main partner. The Credit Suisse "Gottardo 2016" Loki will be on the Swiss rail network until the end of 2017.
Responsible at Credit Suisse: Sandra Caviezel, Linda Krajnak (Sponsorship), Anja Herrmann, Claudia Kuhn (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Denis Schwarz (Art Direction), Davide Schenker (Graphics), Claudia Sigg, Alexandra Hofmänner (Consulting).
