Havas: All roads lead to Winterthur
Havas promoted Winterthur’s attractions with a new campaign in five Swiss cities: Armed with a map of Winterthur, a young woman asks for directions to a specific location in Winterthur.
She does this in five different roles - filmed with a hidden camera - in Zurich, Bern, Basel, St. Gallen and Lucerne and not in Winterthur. Passers-by try to help the stressed protagonist so that she reaches the desired destination in time. But at some point the helpers realize that the young lady is in the wrong city.
In this way, the city of Winterthur wants to prove its uniqueness with a wide range of cultural, educational and economic activities as well as with a high quality of life. The film with the highlights is now available on the website Winterthur.ch and on Facebook.com/winterthur to see. The campaign was conceived by Havas Worldwide Zurich.
Responsible at Winterthur: Remo Rey (Project Manager and Director Winterthur Tourism), Maya Gadgil (Deputy Managing Director Location Promotion Region Winterthur), Andreas Friolet (Head of Information City of Winterthur). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative direction), Sven Rufer, Wolfgang Bark (text), Laurie Morard, Philipp Lengyel (art direction), Remo Rudolph (graphics), Niklaus Huwyler, Amanda Portmann, Delphine Sprüngli (consulting), Suse Heinz (art buying), Humbi Entress (Mello Wood Productions, film production).
