Hauser & Partner becomes general planner of the new Yamaha store concept
Hostettler, the general importer of Yamaha products in Switzerland since 1968, has brought in external support to implement Yamaha’s new store concept. For the first phase of the rollout, the company Hauser & Partner was selected and tasked with implementing the new concept in ten pilot stores.
Hostettler has commissioned the company Brandenberger+Ruosch to accompany the implementation of the new Yamaha store concept. Brandenberger+Ruosch specializes in construction, real estate and management consulting. By means of a tendering procedure, a general planner was sought for the first phase of the rollout: Hauser & Partner was selected and commissioned by Hostettler to implement the new concept in ten pilot stores.
With nearly 50 years of Yamaha history, Hostettler's efforts continue to provide retailers with a solid foundation for sales and service, according to the release. Offerings and services are continuously optimized and purposefully further expanded through the implementation of the new store concept, according to the agency's statement.
The Dübendorf-based agency Hauser & Partner was founded in 1981 by André Hauser and has been one of the main partners at the Swiss Marketing Forum since 2016. Today, the approximately 65 employees conceive, sketch and think in three dimensions. Visual and content concepts in the areas of retail, interior design and events are created in-house and realized with their own teams and production workshops.
