Hansjörg Zürcher and Vizner Borel launch the Goldhans

The national campaign includes - apart from the CI/CD - internet, advertisements in consumer and business media and PR measures. Fund manager Marc Gugerli, the father of the Goldhans, believes that precious metal prices could rise even higher but also enter an exaggeration phase. With the "Goldhans" he now offers a new and sustainable alternative to usual gold funds. The Goldhans is one ounce (31.1 g) of pure gold, 99.99 percent pure and minted by the renowned Swiss mint Faude&Huguenin. The issue price is based on the current gold rate and is around 1400 Swiss francs.
Responsible at Goldhans: Marc Gugerli. Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel, Hansjörg Zürcher (overall responsibility), Hansjörg Zürcher (creative direction/text), Nina Vetterli-Treml (text), Florian Steiner (art direction), Andrea Vizzarro (consulting), EBRO, Diego Brauchbar (web programming). Production: Detail AG. Responsible at Mediakanzlei: Rolf Suter (Media).