Hamburg agency wins the Beobachter
Since the beginning of the year, the Swiss magazine *Der Schweizerische Beobachter* has been working with the Hamburg-based dialog marketing agency Rosenzweig & Schwarz. The agency has been commissioned to develop a new strategy for attracting subscribers.
Schweizerischer Beobachter has been managed by the Hamburg-based dialog marketing agency Rosenzweig & Schwarz since the beginning of the year. The agency was commissioned to create a new concept for acquiring subscribers for the magazine, which has belonged to Axel Springer Verlag since 2007.
The campaign is intended to highlight the Beobachter's special position in the magazine market, according to the agency's press release: on the one hand, the Beobachter has been fighting for justice as a magazine for over 80 years, and on the other hand, it provides its subscribers with a wide range of advisory services.
Founded in 2000 by Mike H. Rosenzweig and Michael Schwarz, Rosenzweig & Schwarz employs 25 people and looks after major German publishing houses such as Gruner+Jahr with Stern, GEO and the entire GEO family and the P.M. family as well as Gong Verlag and F.A.Z.-Verlag. In addition, the competition service Win24, the ARTE TV magazine and the Neue Zürcher Zeitung.
