Good friends

 
Logistics Neue LGK has realized new TV commercials for Swiss Post. 
Swiss Post is the focus of public attention - everyone has an opinion about it. The Neue LGK makes use of this in several TV commercials for Swiss Post's communication. Special residents of the country also have their say. Swiss Post has an open ear for the population. This is the basic idea behind its communication. In collaboration with the Neue LGK, Swiss Post has been implementing a range of measures since 2004 to give Swiss people an honest and unadulterated voice to their opinions and wishes. With this Vox Populi, Swiss Post wants to demonstrate its deep roots among 7.5 million customers in the country.
True to this Vox Populi concept, neither professional actors are cast for the films nor are there any content requirements regarding the statements. Since the launch of the campaign, emphasis has been placed on a broad spectrum of honest opinions. With a twinkle in the eye, the letter carriers' best friends are also given a voice in the latest film. The film was produced by Chocolate Films and directed by Marcel Langenegger. Advertisements and online measures reinforce the themes of the TV commercials.
Andreas Panzeri