Well burped, buck!

Ruf Lanz brews an animal-themed launch campaign for the new trendy beer Calanda VivaIn the mountains of Graubünden, things are getting wild. Heineken's brewhouse in Chur is the reason for this. The new draft beer Calanda Viva is being brewed there. But watch out: Don't leave it standing around unattended, as it has obvious consequences for thieving fellow drinkers, including the fauna. No wonder, the ibex are already burping and the chamois are prancing light-legged. With the usual humorous story for Ruf Lanz, the beer is set to win over a young crowd, market share and volume. Page 12