Guave Studios: virtual sofas occupied for Pfister
As an online measure for the new Pfister main catalog, the Zurich agency Guave Studios has implemented the "My Sofa" competition, which is aimed specifically at the female target group.
Anyone can visit the Website of the competition to choose a sofa and a background and create your own character. You then take a seat on the virtual sofa. If you then successfully invite two friends to your own virtual sofa, the group is entered into the competition together. The prize is an evening of pampering for three with top chef Louis Bischofberger, including a butler. You can also win your own selected sofa.
Responsible at Pfister: Patrick Sassine (Head of E-Commerce), Carlos Friedrich (Head of Marketing), Olivier Utz (Webmaster). Responsible at Guave Studios: Sandro Wellenzohn (Project Management & Design), David Fritsche (Graphics), Sergio Herencias (Animation), Gebhard Nigsch, Martin Muther (Lead Development). Illustrations: Astrid Müller.
