Green lungs instead of a forest of signs

Environmental protection /The Office for Environmental and Health Protection organizes the "Zürich multimobil" campaign in the city of Zurich every year.environmental protection The Office for Environmental and Health Protection organizes the "Zürich multimobil" campaign in the city of Zurich every year. On the occasion of the international day of action, Zurich's city center is also closed to private transport. Ruedi Wyler has been in charge of communications for this idea since the beginning. In its third year, "Zürich multimobil" is already a fully-fledged campaign with advertising materials such as posters, streetcar posters, postcards, small posters, advertisements and a brochure detailing all the activities surrounding "multimobil". Wyler used famous logos such as the Ferrari horse, the Jaguar or the Rolls-Royce radiator figure Emily in unusual leisure poses as subjects for Cards for free.