Foundation of the IG Plakat/Raum/Gesellschaft
On Wednesday, the Plakat/Raum/Gesellschaft Interest Group (IG P/R/G) was founded. Its purpose is to reduce the number of existing billboard spaces on public land in the city and canton of Zurich.
The Interssengemeinschaft Plakat/Raum/Gesellschaft (IG P/R/G) was founded on Wednesday. The members want to campaign for a reduction in the current number of billboards on public land in the city and canton of Zurich. The initiator of the idea is 26-year-old communications consultant Christian Hänggi. The IG would like to enter into a dialog with all those involved, but also generate pressure by political means. The founding of the IG was triggered by the announcement of the city of Zurich's new billposting concept, which envisages a 15 percent increase in outdoor advertising space.
