Growth hacking with strategy

Hendrik Lennarz talks about his experiences as a growth hacker in the online business. The aim is always to attract as many users as possible to a product in a short space of time and to realize this in a data-based, creative and cost-efficient way. Growth hacking brings together a number of disciplines, particularly marketing, sales, customer service, product development and technology. The range of topics that Lennarz covers in his slim volume is correspondingly broad. The lack of depth can be lamented - or it can be seen as a lively overview that can be read in more depth elsewhere if required. Lennarz writes enthusiastically and convincingly, in a personal style that is unfortunately heavily influenced by Anglicisms. getAbstract says: a book for anyone who is curious about what growth hacking is all about, and of course for anyone who markets products online.getAbstract rating: 8Implementability: 8Innovation level: 9Style: 7

Publisher: Springer GablerYear of publication: 2017Pages: 147ISBN: 9783658162306