Great cinema in 60 seconds
Blumen Walker has shot a «cinematic» commercial for Fleurop with Oscar winner Anthony Minghella.
Blumen Walker shot a "cinematic" commercial for Fleurop with Oscar winner Anthony Minghella. "The English Patient" by Anthony Minghella won nine Oscars, including Best Picture and Best Director. With "Cold Mountain" there were seven nominations as well as a win for Renée Zellweger as Best Supporting Actress. The English director, who also worked with international stars such as Matt Damon and Gwyneth Paltrow in "The Talented Mr. Ripley", does not consider himself a star at all when a small advertising agency from Switzerland contacts him with a small film idea. "We simply sent Anthony Minghella the script. He liked the idea. He agreed without asking for an Oscar-worthy fee," reveals Pius Walker.A commercial that triggers tearsThe result is a commercial that contains so much cinematic art that Cinecom has allowed this "commercial" not to be shown in the pre-show in the still-lit cinema room for the first time. The new Fleurop spot is only shown in the block of trailers in the darkened auditorium.
This is not only better for the movie, but also for the viewers. In the new commercial for Fleurop, there may well be a few tears. In 60 seconds, the touching story is told of how an elderly woman unexpectedly receives a bouquet of flowers from her deceased husband on their wedding day.
The likeable main character is reminded of her past in a romantic cemetery. While she sinks into dreamy thoughts in front of her former husband's grave, a messenger unexpectedly appears with a bouquet of flowers between the old gravestones. Accompanied by soft music by Gabriel Yared, an enclosed card is read aloud off-screen. "I knew I would meet you here again today ..." Because the woman has been visiting her husband's grave on their wedding day every year for twelve years.
To this message from a "supernatural" world, the camera slowly floats towards the sky, past the perfectly draped wings of a stone angel in the cemetery. In the German version, Matthias Gnädinger lends his voice to the deceased. In an English version, Anthony Minghella wanted to speak himself.
Advisors Hans Beer and Pius Walker from the Walker agency believe that their film will not go down badly with the movie-going public despite the theme of death. The older lady will also arouse the right emotions in a young movie audience. After all, actress Anna Massey has already worked with old master Hitchcock in "Frenzy" and in 120 other major films.
The Zurich agency Walker has already set a high standard and won several awards with its Fleurop films for Mother's Day and the previous commercials for Powerflame. So it will be interesting to see what happens now with the latest work on an international level.
Andreas Panzeri
This is not only better for the movie, but also for the viewers. In the new commercial for Fleurop, there may well be a few tears. In 60 seconds, the touching story is told of how an elderly woman unexpectedly receives a bouquet of flowers from her deceased husband on their wedding day.
The likeable main character is reminded of her past in a romantic cemetery. While she sinks into dreamy thoughts in front of her former husband's grave, a messenger unexpectedly appears with a bouquet of flowers between the old gravestones. Accompanied by soft music by Gabriel Yared, an enclosed card is read aloud off-screen. "I knew I would meet you here again today ..." Because the woman has been visiting her husband's grave on their wedding day every year for twelve years.
To this message from a "supernatural" world, the camera slowly floats towards the sky, past the perfectly draped wings of a stone angel in the cemetery. In the German version, Matthias Gnädinger lends his voice to the deceased. In an English version, Anthony Minghella wanted to speak himself.
Advisors Hans Beer and Pius Walker from the Walker agency believe that their film will not go down badly with the movie-going public despite the theme of death. The older lady will also arouse the right emotions in a young movie audience. After all, actress Anna Massey has already worked with old master Hitchcock in "Frenzy" and in 120 other major films.
The Zurich agency Walker has already set a high standard and won several awards with its Fleurop films for Mother's Day and the previous commercials for Powerflame. So it will be interesting to see what happens now with the latest work on an international level.
Andreas Panzeri
