Big station for Graubünden
Tourism: In late May, Advico Young & Rubicam won the competitive pitch for the Canton of Graubünden’s brand campaign.
Tourism At the end of May, Advico Young & Rubicam won the competition presentation for the brand campaign of the canton of Graubünden, and now it's time to get started: with literally groundbreaking advertising for the "Züri retour" event from September 5 to 7 at Zurich main station. On the left wall of the platform concourse, a gigantic hiking trail arrow will guide hundreds of thousands of travelers daily to the scene of the action: the large station concourse, where a multimedia 200th birthday party for the canton of Graubünden will be celebrated. Street, streetcar and S-Bahn posters will also be on display in the city and agglomeration of Zurich. Further measures from Gockhausen for Graubünden will follow.
