Big chunks in the house

Wirz runs an ironic image campaign for the Zurich Brockenhaus

Wirz launches an ironic image campaign for the Zurich BrockenhausThe Zurich Brockenhaus is bidding farewell to its "poor man's" image and for the first time is going big with a poster campaign designed by Wirz: The "most original department store" in the city of Zurich parks its pick-up camion in front of the White House or Buckingham Palace. The image campaign was commissioned by Silvio Denz, President of the Brockenhaus Association, because the image of this social institution has changed in recent years and more and more young customers are now shopping at the junk shop - even if the junk has not yet been sorted out by George W. Bush. Page 10

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