Grey lights the magic lamp

Since 2001, the Wunderlampe Foundation has been fulfilling the heartfelt wishes of seriously ill or injured children and young people to give them joy and vitality. The corresponding campaign by the Zurich advertising agency Grey shows that almost anything is possible. While researching the topic, the idea for the campaign came about as if by itself: The vast majority of wishes received by the foundation can actually be fulfilled. But not all of them. By showing what is not possible, it is also made clear that the Wunderlampe Foundation can fulfill almost all wishes, according to the agency's explanation.
The campaign, which has been running since September, has been produced and advertised free of charge so that every franc donated can be used to fulfill the wishes of young people and children.