Grey positions Teo Jakob as an authority

The Teo Jakob Group is an authority when it comes to exclusive interior design for the highest demands. This is exactly what the new communication measures developed by Grey convey. The furniture market is a highly competitive field in which it is important to position oneself clearly. Grey positions the furniture store with six Swiss locations as a design "authority" and all communication measures are derived from this positioning in terms of content and implementation. In the classic advertising, Teo Jakob proclaims a hall of fame that is its reference and obligation. The protagonists of the campaign are artists, but not celebrities, but the creators of the products themselves from the design and agency sector. Mario Botta and Alfredo Häberli kick off the advertising campaign that is now starting. According to the Baden agency's press release, the portraits were photographed by Marco Grob, who has also worked for Levi's and Sony.