Grendene goes, Bolliger comes
Agencies: A generational shift is on the horizon at Grendene and Ogilvy & Mather.
Agencies At the age of 62, Luigi Grendene, Chairman and Creative Director of Grendene, Ogilvy & Mather, wants to "step down as desired" and retire from the operational business. He will be leaving the agency at the end of April 2007. 46-year-old Thomas Bolliger will become the new Creative Director at the Zurich Bergstrasse in January 2007. He has worked for Wirz Werbung as AD and Creative Director Art since 1990. Thomas Bolliger won an Effie for IWC in 2001. He has also won ADC awards for successful campaigns such as for ABB, Allianz, PTT, Nikon and Toyota.
Bolliger started his career at GGK as a graphic designer, then came into contact with Luigi Grendene at Grendene & Lanz in the early 1980s. Art director at BBWH and ASGS/BBDO are further stations in his career. "Ogilvy & Mather is known worldwide for pioneering advertising that has repeatedly made advertising history. I am delighted to be able to write a new chapter for this agency," explains Bolliger about his change of job.
For Gaby Zimmerli, who has been Managing Director of Grendene, Ogilvy & Mather for eight years, the upcoming generational change opens up new opportunities. At the same time, Thomas Bolliger's creative potential also stands for continuity in order to meet the demanding expectations of national and international clients in the future.
Andreas Panzeri
Bolliger started his career at GGK as a graphic designer, then came into contact with Luigi Grendene at Grendene & Lanz in the early 1980s. Art director at BBWH and ASGS/BBDO are further stations in his career. "Ogilvy & Mather is known worldwide for pioneering advertising that has repeatedly made advertising history. I am delighted to be able to write a new chapter for this agency," explains Bolliger about his change of job.
For Gaby Zimmerli, who has been Managing Director of Grendene, Ogilvy & Mather for eight years, the upcoming generational change opens up new opportunities. At the same time, Thomas Bolliger's creative potential also stands for continuity in order to meet the demanding expectations of national and international clients in the future.
Andreas Panzeri
