Greater Zurich Area location marketing continues to expand

The companies Swiss Life AG, Swiss Prime Site and the law firm Vischer have been won as new partners. As the foundation writes in a press release, it is the sole shareholder of the Greater Zurich Area (GZA), which carries out international location marketing for the Zurich economic region. The foundation is organized as a public-private partnership and is jointly supported by the public and private sectors.

Since the strategic realignment in 2011, the organization has set itself the goal of increasing the proportion of private-sector partners compared to that of public patrons. Thanks to the additional private funding, the GZA can further strengthen its marketing activities abroad. According to the press release, contributions from the private sector to the location marketing organization increased by around 60 percent in 2014 compared to 2011.

"Greater Zurich Area location marketing"

The foundation "Greater Zurich Area Location Marketing" is the sole shareholder of Greater Zurich Area AG (GZA). The foundation provides the annual funding required by GZA for the operational implementation of its location marketing activities. The foundation was established in November 1998 as a public-private partnership. The circle of members has been continuously expanded since then.

Its members are the cantons of Glarus, Graubünden, Schaffhausen, Schwyz, Solothurn, Zug and Zurich, the city of Zurich and the Winterthur region.

Partners from the private sector are Alpine Finanz Immobilien, Amag Automobil und Motoren, Credit Suisse Group, Zurich Airport, Glarner Kantonalbank, Graubündner Kantonalbank, Steiner, Rhenus Alpina, Schaffhauser Kantonalbank, Schwyzer Kantonalbank, Swiss Re, UBS, Zuger Kantonalbank, Zürcher Handelskammer, Zürcher Kantonalbank and Zürich Versicherungsgesellschaft. New as of January 1, 2014: Vischer. New as of July 1, 2014: Swiss Life and Swiss Prime Site.