Graubünden supports Alpinavera marketing association
According to the Graubünden government, the Alpinavera association successfully markets regional products from the alpine and mountain regions. For this reason, the executive branch decided to provide Alpinavera with a total of 700,000 francs in funding from 2012 to 2016.
The association was founded in 2006 and offers joint marketing to processors and direct marketers from the mountain region. Alpinavera aims to increase added value locally, as the government announced on Wednesday. The canton has already provided CHF 1.1 million in funding to set up the organization.
According to the executive, the majority of Alpinavera's targets have been achieved and in some cases exceeded. Around 270 companies are now involved. More than 500 products with a turnover of around CHF 70 million are certified by Alpinavera. The cantons of Glarus and Uri have also joined the organization.
