Free titles are a lasting trend
The WEMF circulation figures also show that the Sunday press still has further potential.
On October 1st, Wemf AG für Werbemedienforschung published the annual circulation figures for Swiss press products. They apply to the period between July 1, 2007 and June 30, 2008 and are based on the principle of self-declaration.
20 minutes over and over again
The free titles are ahead and once again confirm the continuing upward trend in this segment. The big winner is the commuter paper 20 Minuten. The title increased its circulation by a further 90,891 copies from 435,460 to 526,351 copies. The French-speaking Swiss edition 20 minutes also increased its circulation from 210,108 to 221,560 copies. The neck-and-neck race in French-speaking Switzerland, however, was decided by Le Matin Bleu from Edipresse with an increase of 47,862 copies from 183,011 to 230,873. Blick am Abend reported a provisional 210,692 copies for the first time. No official Wemf figures are yet available for News and .ch.
Paid newspapers lose again
However, the positive trend in the free press continues at the expense of the paid daily newspapers. Only Südostschweiz saw a minimal increase from 126,613 to 127,428 copies, while the other daily newspapers lost ground. Blick in particular fell by 8,831 copies from 240,066 to 231,235 copies. The Tages-Anzeiger also lost 2673 copies despite its regional growth strategy, with a total of 213,738 copies. The Neue Zürcher Zeitung, the Berner Zeitung and the neue Luzerner Zeitung recorded small losses. The St. Galler Tagblatt fell below the 100,000 copy mark for the first time.
No bottlenecks on Sunday
The market for Sunday newspapers is showing conspicuous movements. Although more Sunday newspapers and Sunday editions of daily newspapers are entering the market, only SonntagsBlick has lost circulation among the existing Sunday papers. The market still seems to have further potential and fears that the new Sunday titles could put too much pressure on the existing ones have not materialized. The NZZ am Sonntag was able to increase its total paid circulation by a further 4,000 copies from 122,072 to 126,371 copies. The Sonntagszeitung remained stable with a circulation of 202,141 compared to 202,222 copies in the previous year. Sonntag, published by AZ-Medien, entered the market with a provisionally certified circulation of 190,107 copies.
SonntagsBlick again suffered a decline, with its circulation falling by 3,290 copies from 265,478 to 262,188 copies, less than a year ago. The loss at Le Matin Dimanche was greater. The French-speaking Swiss paper lost more than 8,000 copies and now has a circulation of 202,030. In French-speaking Switzerland, the free press is having a major impact on the title.
The trilingual publications of the two major distributors Coop and Migros lead the specialty press segment. As in the previous year, the Coop press increased its circulation by 26,000 copies, while the Migros magazine saw its circulation fall by 24,000. The circulation of the TCS newspaper Touring also fell by 17,000 copies.
In the consumer press segment, Schweizer Illustrierte and Tele were among the losers with a loss of around 16,000 copies each. Schweizer Familie was able to increase its circulation by around 3,000 copies. The circulation of Beobachter, Glückspost, Weltwoche and WoZ remained roughly the same.
The financial publications were all able to increase their circulation. The circulation of the Handelszeitung rose the most, from 30,861 to 45,190 copies. According to Wemf, however, the latest figure is provisional. The background to the increase in circulation was the discontinuation of the business newspaper Cash in mid-2007. Around 27,000 of the total of 43,000 Cash subscribers now subscribed to the Handelszeitung, around 5,000 opted for Bilanz and 2,000 for the investor magazine Stocks. (red/sda)
20 minutes over and over again
The free titles are ahead and once again confirm the continuing upward trend in this segment. The big winner is the commuter paper 20 Minuten. The title increased its circulation by a further 90,891 copies from 435,460 to 526,351 copies. The French-speaking Swiss edition 20 minutes also increased its circulation from 210,108 to 221,560 copies. The neck-and-neck race in French-speaking Switzerland, however, was decided by Le Matin Bleu from Edipresse with an increase of 47,862 copies from 183,011 to 230,873. Blick am Abend reported a provisional 210,692 copies for the first time. No official Wemf figures are yet available for News and .ch.
Paid newspapers lose again
However, the positive trend in the free press continues at the expense of the paid daily newspapers. Only Südostschweiz saw a minimal increase from 126,613 to 127,428 copies, while the other daily newspapers lost ground. Blick in particular fell by 8,831 copies from 240,066 to 231,235 copies. The Tages-Anzeiger also lost 2673 copies despite its regional growth strategy, with a total of 213,738 copies. The Neue Zürcher Zeitung, the Berner Zeitung and the neue Luzerner Zeitung recorded small losses. The St. Galler Tagblatt fell below the 100,000 copy mark for the first time.
No bottlenecks on Sunday
The market for Sunday newspapers is showing conspicuous movements. Although more Sunday newspapers and Sunday editions of daily newspapers are entering the market, only SonntagsBlick has lost circulation among the existing Sunday papers. The market still seems to have further potential and fears that the new Sunday titles could put too much pressure on the existing ones have not materialized. The NZZ am Sonntag was able to increase its total paid circulation by a further 4,000 copies from 122,072 to 126,371 copies. The Sonntagszeitung remained stable with a circulation of 202,141 compared to 202,222 copies in the previous year. Sonntag, published by AZ-Medien, entered the market with a provisionally certified circulation of 190,107 copies.
SonntagsBlick again suffered a decline, with its circulation falling by 3,290 copies from 265,478 to 262,188 copies, less than a year ago. The loss at Le Matin Dimanche was greater. The French-speaking Swiss paper lost more than 8,000 copies and now has a circulation of 202,030. In French-speaking Switzerland, the free press is having a major impact on the title.
The trilingual publications of the two major distributors Coop and Migros lead the specialty press segment. As in the previous year, the Coop press increased its circulation by 26,000 copies, while the Migros magazine saw its circulation fall by 24,000. The circulation of the TCS newspaper Touring also fell by 17,000 copies.
In the consumer press segment, Schweizer Illustrierte and Tele were among the losers with a loss of around 16,000 copies each. Schweizer Familie was able to increase its circulation by around 3,000 copies. The circulation of Beobachter, Glückspost, Weltwoche and WoZ remained roughly the same.
The financial publications were all able to increase their circulation. The circulation of the Handelszeitung rose the most, from 30,861 to 45,190 copies. According to Wemf, however, the latest figure is provisional. The background to the increase in circulation was the discontinuation of the business newspaper Cash in mid-2007. Around 27,000 of the total of 43,000 Cash subscribers now subscribed to the Handelszeitung, around 5,000 opted for Bilanz and 2,000 for the investor magazine Stocks. (red/sda)
