Grafik & Design Wenger realizes campaign for Calida
Grafik & Design Wenger created Calida’s new Fall/Winter 2009 campaign. To this end, the agency developed a visual concept designed to authentically convey Calida’s brand values through imagery.
Grafik & Design Wenger has created the new fall/winter 2009 campaign for Calida. According to a Calida press release, the agency created an image concept that conveys Calida's brand values in an authentic way. Particular care was taken in the selection of the model: The woman should live the brand values as a self-image and radiate them in harmony. This woman was found in the Italian model Chiara Baschetti.
