Google and Yahoo also fight each other on mobile

 The battle for market share in the multi-billion dollar advertising business being waged by internet portals Yahoo and Google has now spread to the mobile network. Industry experts estimate the growth figures for the mobile advertising market to be gigantic: Within four years, mobile advertising is expected to reach one billion people. Advertising revenues are estimated at over two billion euros annually. As the news agency SDA reports, industry leader Google presented a program specially designed for cell phones on Tuesday, in which the start page can be set up according to the tastes and needs of the user. For example, the current share prices or the program from the cinema around the corner appear according to taste. Because the mobile Google window also remembers previously visited websites, typical web searches should be possible for the user with just a few clicks.
Yahoo, on the other hand, will be offering the OneSearch search system from the summer, which users can use to find ads from local providers. By collaborating with other companies, the service is intended to offer the possibility of navigation. The program package, called Mobile Ad Network, is intended to enable the advertising industry to tailor advertising specifically to small cell phone screens.