Google presents studies on online marketing at "Full Value of Search"

"Full Value of Search" is the name of Google's new market research site. The database offers advertisers, journalists and interested laypersons information on all aspects of online and search engine marketing. The study platform is intended to provide a better overview of the constantly growing online marketing market and enable advertisers to plan their advertising presence on the Internet in a targeted and efficient manner.
In collaboration with market research institutes such as GfK, Millward Brown and TNS Infratest, Google has conducted a series of studies on the topic of online advertising. Among other things, the in-house product Google Ad Works, a tool designed to enable advertising placement with minimal wastage, was also examined. The results of these studies are now available on the website www.full-value-of-search.de retrievable.