Google Maps becomes branding platform for cult TV series
Time Warner's HBO unit has teamed up with Google Maps to create a branding platform to promote the sixth season of the cult U.S. series "The Sopranos.".
The Time Warner unit HBO has created a branding platform with Google Maps to promote the sixth season of the US cult series "The Sopranos". Using Google technology, HBO has created a map of New Jersey to remind visitors of some key scenes and locations from the series. HBO uses keyword marketing to make the site findable. The result is a geo-visual tour of the TV series and the first application of Google Maps for fictional things. A large-scale online campaign also draws attention to the start of the season. Ads for Tony Soprano's strip club "Bada Bing" are also running on Playboy.com.
