Google: Distribution of advertising revenue disclosed
Google has revealed how the internet company shares advertising revenue with its partner websites. According to this, the company keeps either just under a third or just under half of the revenue, depending on the type of advertising.
In the "AdSense for Content" model, in which advertisements are placed on the website to match words, the website owner typically receives 68 percent of the revenue, as Google reported in a company blog on Monday. The situation is different with the "AdSense for Search" variant. In this model, the website operator installs a Google search window - and the ads that appear are adapted to the search terms. The website normally only receives 51 percent of the revenue. Google explains the higher discount with the fact that search engine technology has to be constantly developed further.
The disclosure was probably triggered by a competition investigation in Italy, where newspaper publishers accused Google of abusing its dominant market position. Observers also saw this as a preparation for the upcoming launch of Apple's advertising platform iAds, where partners are to receive 60 percent of the revenue.
The disclosure was probably triggered by a competition investigation in Italy, where newspaper publishers accused Google of abusing its dominant market position. Observers also saw this as a preparation for the upcoming launch of Apple's advertising platform iAds, where partners are to receive 60 percent of the revenue.
