Good news from the insurance company
Wirz demonstrates for Mobiliar just how fair the concept of a cooperative is.
Many people dream of winning the lottery. However, it only becomes reality for very few. On the other hand, there is real money every year when Mobiliar distributes its surplus among its customers. As an insurance company organized as a cooperative, it is not the top managers who benefit from a bonus, but the customers with a fair share. This means that every year is payday at Mobiliar. In 2008, SMEs were allowed to benefit. In odd-numbered years, such as 2009, it is everyone who has taken out household and buildings insurance with Mobiliar. A total of 110 million francs will be distributed this year. And this needs to be communicated loud and clear - especially in times like these. "It's nice to be able to tell your customers good news for once," says Christoph Ott, Head of Marketing Communication at Mobiliar.
A nice, but not necessarily easy task at Wirz. "The public expects a certain humor from Mobiliar's advertising, just like the claims reports," says CD Matthias Freuler. His team found the solution in a satire on the world of lottery dreams. Three new commercials were created in collaboration with WirzFraefelPaal. All of them show Mobiliar customers who have supposedly hit the big jackpot. But to be fair - as life goes - they end up having to share it out cooperatively. But there is still joy.
> To the three spots
Andreas Panzeri
A nice, but not necessarily easy task at Wirz. "The public expects a certain humor from Mobiliar's advertising, just like the claims reports," says CD Matthias Freuler. His team found the solution in a satire on the world of lottery dreams. Three new commercials were created in collaboration with WirzFraefelPaal. All of them show Mobiliar customers who have supposedly hit the big jackpot. But to be fair - as life goes - they end up having to share it out cooperatively. But there is still joy.
> To the three spots
Andreas Panzeri
