"Golden Windbag 2011": Consumers vote for the most brazen advertising lie
Who will receive the "Golden Windbag 2011"? Consumers can now vote online for a month to decide which food manufacturer deserves the prize for the most audacious advertising lie of the year.
The consumer organization Foodwatch has nominated five products:
- Activiathe probiotic fairytale product from Danone. The yoghurt cannot simply regulate digestion, as Danone suggests, according to a press release. Minimal effects are inflated to the maximum and sold at a high price.
- Ferdi FuchsStockmeyer's salty mini sausages for children. The Ferdi Fuchs sausages contained too much salt for a children's product - yet Stockmeyer advertised them as a "daily contribution to a healthy diet".
- Gourmet pots of fine pickles - Tradition on the outside, state-of-the-art food technology on the inside. Although it contains colorants and flavorings, Kühne sells the gherkins as an artisanal product with centuries of tradition and "the best natural ingredients" at a premium price.
- Milk slice from Ferrerothe chocolate cream cake for in between. "Tastes light. Does not weigh you down. Ideal for in-between meals", according to the advertising slogan - in fact, the milk slice consists of around 60 percent fat and sugar. In contrast, even some chocolate cream cakes are a diet product.
- Nimm2 from Storcksweets that are not only sweet, but also healthy. Children would learn that they could meet their vitamin requirements with sweets instead of fruit and vegetables. The added, supposedly "valuable" vitamins in Nimm2 are superfluous - and do not make the sweets any better.
Voting is now open at Abgespeist.de.
