Golden Pen 2025: Awards presented to the best communicators

The "Best Journalist 2025" award goes to Anita Bünter and Jonas Bischoff, Swiss Radio and Television (SRF).

The SVIK rating shows the current state of corporate, operational and organizational information and communication. The change in the media is also increasingly noticeable and visible in internal and integrated corporate communication. The SVIK writes: "Information has become a commodity and communication a broad field of activity. Digitalization is the accelerating force. Quality standards are more important today than ever before."

Politically neutral and with a broad range of expertise, the SVIK has been recognizing exemplary achievements in information and communication since 1944. This provides Switzerland with a regular benchmark for corporate and government communications. 

The Winners of the 2025 SVIK Awards 

Novartis AG wins the «Golden Pen» in the Category 1a "Corporate magazines and publications (print and digital)" for the «Live Magazine.». At the Category 1b: «Employee Magazines and Publications (Print and Digital)” will that «KSB Employee Magazine» awarded a gold medal. In the Category 2 «Texts» A gold award goes to Swiss Life for the text campaign "Turn to Purpose". A «Golden Pen» is awarded to the Tertianum Group Dübendorf in the Category 3: Visuals and Video for the video «Space for Joy in Life.». The Swiss Center for Design and Health receives a Gold nib in the Category 4: Digital Channels with «Building Trust: Designing for Remote Care.». The SRG SSR Swiss Radio and Television Corporation brings in the Category 5: Concepts and Strategies A Golden Pen for «The 2025 Eurovision Song Contest in Basel with «Welcome Home».". In the Category 7 Camping was the Federation of Migros Cooperatives for the project «MERCI MGB» excellent.

The trade association awards Anita Bünter and Jonas Bischoff, SRF, with the «Golden Pen Award for Journalism 2025» They deserve the award for their very careful and well-informed handling of highly sensitive topics. The correspondents consistently succeed in conveying the information to the TV audience with the necessary personal distance, while still allowing viewers to feel a sense of closeness to the events. Proficient in the local languages and communication practices, they provide interested viewers with in-depth insights into the political, social, ethnic, and economic aspects.  

Golden pen to Dr. Daniel von Arx

The SVIK presents Dr. Daniel von Arx, Luzerner Kantonalbank, the "Golden Pen for Communicator of the Year 2025". Dr. Daniel von Arx was Head of Communications at LUKB until 28 February and has since been the bank's Senior Communications Advisor. With his keen sense of modern corporate communication, he has shaped the bank both internally and externally over the past few years. The high reputation and stability of his team are proof of his professional and functional skills as well as his leadership qualities.  

The SVIK Rating provides Swiss companies with an annual platform to compare internal and integrated communication tools and measures within professional circles, both nationally and internationally. At the end of November, all participants can discuss the evaluations with jury members during the hearings. SVIK is the oldest communications association in Switzerland and has been active for 80 years.