Goldbach Media markets Zattoo
The Swiss-American provider of Internet television, Zattoo IPTV, has entrusted Goldbach Media with the online marketing of its programs in Switzerland. Goldbach is thus expanding its range of convergent electronic media.
The Swiss-American provider of Internet television, Zattoo IPTV, has entrusted Goldbach Media with the online marketing of its programs in Switzerland. Goldbach is thus expanding its range of convergent electronic media.
With good picture quality and a large selection of channels, Zattoo currently offers 350,000 registered users a real supplement to conventional television. The Internet channel offers over 50 national, international and global TV channels. With immediate effect, Goldbach Media is taking over the marketing of the innovative advertising opportunities on Zattoo. In a press release issued on Friday, Goldbach describes the optimal placement as five to seven-second commercials that are played while switching from one channel to another. The spot is supplemented by an interactive area that allows the viewer to interact directly with the advertiser's product or offer. Internet targeting also makes it possible to address specific target groups: Zattoo users' profile details can be used to take thematic environments into account, meaning that a tour operator can, for example, book all placements in a travel or tourism program. With Zattoo, one of the leading providers of peer-to-peer Internet TV, Goldbach Media is offering IPTV advertising opportunities in Switzerland for the first time. According to Martin Radelfinger, Head of Business Development at Goldbach, this is an ideal complement to traditional TV advertising. The combination of TV and Internet opens up new, interesting advertising formats and advertising processes for customers and agencies.
With good picture quality and a large selection of channels, Zattoo currently offers 350,000 registered users a real supplement to conventional television. The Internet channel offers over 50 national, international and global TV channels. With immediate effect, Goldbach Media is taking over the marketing of the innovative advertising opportunities on Zattoo. In a press release issued on Friday, Goldbach describes the optimal placement as five to seven-second commercials that are played while switching from one channel to another. The spot is supplemented by an interactive area that allows the viewer to interact directly with the advertiser's product or offer. Internet targeting also makes it possible to address specific target groups: Zattoo users' profile details can be used to take thematic environments into account, meaning that a tour operator can, for example, book all placements in a travel or tourism program. With Zattoo, one of the leading providers of peer-to-peer Internet TV, Goldbach Media is offering IPTV advertising opportunities in Switzerland for the first time. According to Martin Radelfinger, Head of Business Development at Goldbach, this is an ideal complement to traditional TV advertising. The combination of TV and Internet opens up new, interesting advertising formats and advertising processes for customers and agencies.
