Goldbach Media takes over Orange8 Interactive

 The marketer Goldbach Media is buying the Biel-based Internet agency Orange8 Interactive. The move is intended to expand its expertise in performance marketing. The parties have agreed not to disclose the purchase price. Orange8 Interactive was founded in 1998 and specializes in the design and implementation of e-marketing solutions. The agency, which employs 30 people, will continue to be jointly managed by Managing Director Bramwell Kaltenrieder, Mike Schwede and Mathis Marugg. According to a statement from Orange8 Interactive, the agency is establishing its own unit specializing in performance marketing and opening a location in Zurich.
According to the press release, Goldbach Media intends to use the synergies with Adlink, Suchtreffer and the pan-European Adlink Group subsidiary Affilinet. It also intends to introduce performance marketing in the new Eastern European markets.