Goldbach Interactive/YJOO: Website for Coop Naturaplan

Despite a lot of content, the Page have a clear appearance. This was achieved with experimental design elements, the agency said in a press release on Wednesday. For example, the design dispenses with classic overview pages: The main content is presented as compact preview teasers and can therefore be consumed in bite-sized chunks. Thanks to the dynamic arrangement of these teasers, the page also looks different each time it is accessed.

The website, conceived and designed by Goldbach Interactive and co-designed and written by YJOO, is responsive - and can therefore be used on desktop, tablet and mobile without restrictions. Twice a month, a so-called bio story supplements the content. In these short videos produced by YJOO, people talk about the importance of organic in their everyday lives.

The anniversary page accompanies Coop's various anniversary activities online, promotes the new organic products coming onto the market this year and provides information about Coop's role as an organic pioneer. It is part of a broad-based campaign with which Coop is celebrating the anniversary of its organic brand. Other (offline) campaign elements include a Naturaplan bus from Euro26, which is touring the whole of Switzerland as part of a "roadshow", and the TV commercial from KSP with the song "I love" by the "Sons of Nature".

Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Sacha Zuberbühler (Head of Advertising), Oliver Johnson (Head of Digital Marketing). Responsible at Goldbach Interactive: Tom Schrämli (overall project management), Nicola Schlup, Alain Ryser (project management consulting), Cyrill Schneider, Raphael Liechti (concept, design), Jonathan Droz (IT). Responsible at YJOO Communications: Nina Krucker (overall project management, editing), Patrick Stämpfli (moving image).