Goldbach Interactive and Goldbach Mobile merge

The merger is the last logical step to bundle the strengths of both companies even more efficiently, according to a statement from Goldbach Interactive. The decision to merge is a reaction to the merging of the two companies' business units, which has been observed for some time and which were already managed by a joint management team and merged in terms of location a year ago. The new organization provides a structural basis for the cooperation already practiced today.

For Frank Lang, Managing Director of Goldbach Interactive and the former Goldbach Mobile, this is a logical decision: "Today, mobile is an integral part of communication strategies and measures, which is why our customers want the complete orchestration of all digital channels. With the full integration of our mobile specialists into the existing campaign team, the synergies are brought together in a meaningful way. This enables us to offer efficient, innovative and technologically savvy solutions from a single source."

From the customer's point of view, the dividing line between the two companies was hardly noticeable, the statement continues. The merger, in turn, allows a significant sharpening of the agency profile and a corresponding expansion of the service portfolio. In the future, interdisciplinary teams will work on the various projects and campaigns without barriers and across the board. The merger is thus a further step in the consistent expansion of Goldbach Interactive's Zurich agency location.

But Goldbach Interactive (Switzerland) will continue to rely on two locations in the future: Zurich Wollishofen for comprehensive communication solutions, Biel for digital presences. After completion and registration of the merger, however, the legal headquarters will move from Biel to Zurich. Close cooperation between Biel and Zurich will continue to characterize the agency culture across locations.