Goldbach Interactive implements digital campaign for Zurich Zoo
Goldbach Interactive (GBI) is realizing a new digital campaign for Zurich Zoo this year. Various campaigns will be presented to users via ads and the Zurich Zoo website from April 2016.
These are currently 50 online tickets a day with a 20 percent discount. Three different themed worlds are being used for the campaigns. In addition to the well-known zoo poster subjects designed by partner agency Matter Gretener Lesch, the Masoala Rainforest (current chameleon subject), the Kaeng Krachan Elephant Park and the new aquariums will be advertised from the beginning of April to mid-October 2016.
For the display ad campaign, GBI relies on a combination of branding and performance services, which are continuously optimized during the campaign period. The overarching conversion goals of the digital campaign are to increase visitor numbers and generate leads. Users are directed to the relevant areas of the website, e.g. the ticket store or competition entry. In combination with the classic poster subjects, this results in a holistic cross-channel campaign.
Responsible at Zurich Zoo: Markus Rege (Head of Marketing), Dominik Ryser (Head of Online Marketing & Advertising). Responsible at Goldbach Interactive (Switzerland): Katrin Sprenger (overall responsibility; Head of Campaigns & Social Media), Ralf Wöstenfeld (Head of Sales), René Schoedon (Creative Supervisor), Torsten Schallmaier (Senior Copywriter / Concept Designer).
