Goldbach Crossmedia Award 2014: Jury in place
The jury for the Goldbach Crossmedia Award has been selected. In the spring of 2014, representatives of advertising clients and leading figures from the media and advertising industries will deliberate on which campaigns integrate cross-media content in the most innovative ways.
The winners will be announced on May 15, 2014 at the Goldbach Award Night, at Kaufleuten in Zurich. Information on the registration process will follow in January 2014.
The independent jury, which consists of 16 specialists from various professional fields, will judge the submitted campaigns in a two-stage process, according to a statement. In addition to the Crossmedia Award, the jury has the option of awarding special prizes, so-called Trendsetter Honors. The focus here is on campaigns that innovatively link the cross-media sub-sectors of mobile, video or social media. In its tenth edition, the Goldbach Crossmedia Award, which is endowed with 10,000 Swiss francs, also counts towards Werbewoche's annual creative ranking and, as in previous years, silver and bronze prizes will be awarded in addition to gold.
The jury of the Goldbach Crossmedia Awards 2014 is chaired by:
Marco Taborelli (Marco Taborelli Consulting) for the Crossmedia Award and
Leila Summa (Facebook Germany) for the Trendsetter Honours.
The other members of the 2014 expert jury are:
Geri Aebi, Wirz Advertising
Nadine Borter, Contexta
Roland Ehrler, SWA
Markus Gut, Advico Young & Rubicam
Cornelia Harder, Draftfcb/Lowe Group
Roman Hirsbrunner, Jung von Matt/Limmat
Michael Kathe, Havas Worldwide Digital Zurich
Christof Kaufmann, Aegis Media Group Switzerland
Manuel P. Nappo, HWZ
Wim Roelfs, Publicis
Marie-Christine Schindler, Mcschindler.com
Cyrill Schneider, Goldbach Interactive
Andy Stäheli, Leo Burnett Switzerland
Thomas Truttmann, McDonald's Switzerland
