Goldbach Audience markets music recognition service from Sony Ericsson
Goldbach Audience takes over the exclusive marketing of the Sony Ericsson TrackID™ music recognition service in Switzerland and six other Goldbach markets.
Companies will be offered the opportunity to place advertising in the form of mobile banners, according to a statement on Thursday. The advertising offer comprises 3.2 million ad views per month and is offered in a graduated cost model.
The TrackID™ music recognition service was developed for music fans who can't identify the artist or the title of the music they listen to. To get this information, you need to record a short piece of the song with your phone, open the TrackID™ application, and immediately get all the desired details on the screen. At the same time, there is a connection to the Sony Ericsson store with the possibility of purchasing or downloading the newly found music. The service is pre-installed on all Sony Ericsson devices or can be downloaded as a free app on all Android phones, reaching almost 2 million mobile users in Switzerland (Komm Tech 2010).
