Happy is he who does not forget Lucerne

Jackpot Ottiger & Partner wants to show what else Lucerne has to offer besides mountains and a lake. The casino in Lucerne was voted "Casino of the Year" in 2006. Back in 2005, the Lucerne agency Ottiger & Partner introduced the new image of the Grand Casino Luzern to dialog groups with its "My Game" campaign. With a follow-up campaign, gambling at the Grand Casino Luzern is now to be further popularized as a fun alternative to the usual nightlife and the offer is to be positioned as "qualitatively sophisticated and highly independent" in view of the competition, as Peter W. Ottiger explains the brief. A direct approach in words and images is used to dynamically stage the new desire to gamble while involving the viewer. The casino's identity is to be further strengthened by using the same model again as a popular figure. The way the Audi TT - or one of seven - is almost shoved in front of the viewer's nose creates a very emotional effect. "Where dreams come true" is the claim. Coupling this image campaign with such a concrete and attractive promotion is intended to attract additional attention. Posters, advertisements and accompanying measures such as flyers, traffic boards and a website will be on display. In Lucerne, luck can be challenged on 219 slot machines and with four types of table game.
Andreas Panzeri