Globus relies on the Hamburg agency Kolle Rebbe
Globus, a long-established Swiss department store founded in 1907, has commissioned Kolle Rebbe to handle the strategic and creative development of a broad-based communications campaign for German- and French-speaking Switzerland.
Globus' main aim is to generate more awareness and greater attention for the Globus online store and the cross-channel offering in its department stores in order to achieve its ambitious sales and growth targets, according to a statement.
Like the entire market, Globus is also in the process of digital transformation. In 2017, the company took a big step forward: The 40 stores in all major Swiss cities and the Globus.ch online store generated net sales of CHF 857 million in the 2017 financial year. The online store's share of sales increased by 163 percent.
Reto Waidacher, CMO of Magazine zum Globus, explains the communicative challenges: "Globus is known for its unique worlds of inspiration with exclusive products, sensual shopping experiences and excellent service. For the communication, we were looking for an agency partner who has proven how great brands can also be managed digitally and develop a strong emotional power. After an agency screening, Kolle Rebbe convinced us here strategically and creatively."
"Globus already uses the advantages of the respective sales channels for a holistic brand experience. To further develop the brand here in terms of communication is a great task for us," says Andreas Winter-Buerke, GF Consulting at Kolle Rebbe.
The new campaign will be launched with a high media investment at the beginning of the Christmas shopping season.
