Globalized markets like bits and bytes
The communications industry supports media diversity with streamlined publishing processes, focuses on personalized marketing, and captivates audiences with its real-time presence.
New accents require that the workflow supports the fast processes with optimal interfaces, including quality standards. Digitized markets are evolving rapidly. Due to this reality, customers are looking for more flexibility and are focusing on intelligent content in all channels. In order to meet these new demands, time and budget resources remain in constant short supply, even in a tense economic situation.
Information technologies are inevitably having an increasing impact on the way companies handle documents and data, as well as on sustainable marketing.
The search for the best solution!
Increasingly complex processes in the publishing industry and numerous technical innovations demand more than ever solutions that make customers aware of the benefits and advantages of modern technologies and allow them to profit from them.
The creative agency IST Werbeteam AG from Tenniken recognized years ago that this change requires a rethink. That's why it broke new ground. With success, as can now be seen. "The decisive factors for our customers are productivity and efficiency, which lead to an increase in competitiveness," as the agency states. After extensive evaluation of various publishing systems and several test runs, they decided on one2edit in the high-end area.
"The application possibilities range across major international clients as well as various national and regional SMEs with different needs. The success confirms that we made the right choice," the agency continues.
High-quality documents such as advertisements, catalogs, flyers, packaging or magazines are simply edited, processed, corrected, translated and released online - without any knowledge of a layout program - via a common web browser in line with CI. Time-consuming correction cycles via PDF, Word and e-mail are a thing of the past. The customer can make his own changes and approve the document. Using a common web browser, the customer edits his document on the production server. Thanks to a unique technology, documents can be edited in real time and even at low bandwidth. In addition to the customer-specific assignment of roles and rights, the customer has a permanent status overview of his projects.
"The intelligent workflow supports customers where they need us. In this way, we create valuable resources for the essentials such as integrated campaigns, increased quality and attention through moving images as well as tightened content, etc.," explain the communication specialists of the IST advertising team. Significant cost reductions through time savings are particularly noticeable in correction-intensive processes.
Conclusion: Global networking, digitization and the ever-increasing diversity of media are moving prepress from the periphery to the center of the publishing process.
The customer needs greater flexibility and maximum automation at the same time and wants to intervene more and more - and at any time - in the process. They don't want hard boundaries between print and online. For them, the focus is on the platform and distribution options that best reach their target group. Publishing with the greatest market potential and growth is tailored to the needs of the clientele.
IS WERBETEAM AG
Hauptstrasse 44, CH - 4456 Tenniken
Phone: +41 61 976 99 99; Fax: +41 61 976 99 90
http://www.istwerbeteam.ch
Information technologies are inevitably having an increasing impact on the way companies handle documents and data, as well as on sustainable marketing.
The search for the best solution!
Increasingly complex processes in the publishing industry and numerous technical innovations demand more than ever solutions that make customers aware of the benefits and advantages of modern technologies and allow them to profit from them.
The creative agency IST Werbeteam AG from Tenniken recognized years ago that this change requires a rethink. That's why it broke new ground. With success, as can now be seen. "The decisive factors for our customers are productivity and efficiency, which lead to an increase in competitiveness," as the agency states. After extensive evaluation of various publishing systems and several test runs, they decided on one2edit in the high-end area.
"The application possibilities range across major international clients as well as various national and regional SMEs with different needs. The success confirms that we made the right choice," the agency continues.
High-quality documents such as advertisements, catalogs, flyers, packaging or magazines are simply edited, processed, corrected, translated and released online - without any knowledge of a layout program - via a common web browser in line with CI. Time-consuming correction cycles via PDF, Word and e-mail are a thing of the past. The customer can make his own changes and approve the document. Using a common web browser, the customer edits his document on the production server. Thanks to a unique technology, documents can be edited in real time and even at low bandwidth. In addition to the customer-specific assignment of roles and rights, the customer has a permanent status overview of his projects.
"The intelligent workflow supports customers where they need us. In this way, we create valuable resources for the essentials such as integrated campaigns, increased quality and attention through moving images as well as tightened content, etc.," explain the communication specialists of the IST advertising team. Significant cost reductions through time savings are particularly noticeable in correction-intensive processes.
Conclusion: Global networking, digitization and the ever-increasing diversity of media are moving prepress from the periphery to the center of the publishing process.
The customer needs greater flexibility and maximum automation at the same time and wants to intervene more and more - and at any time - in the process. They don't want hard boundaries between print and online. For them, the focus is on the platform and distribution options that best reach their target group. Publishing with the greatest market potential and growth is tailored to the needs of the clientele.
IS WERBETEAM AG
Hauptstrasse 44, CH - 4456 Tenniken
Phone: +41 61 976 99 99; Fax: +41 61 976 99 90
http://www.istwerbeteam.ch
