Swissôtel's global brand promise
Swissôtel launches the global brand campaign "Live it Well". The starting signal for the concept and media was given by an integrated marketing strategy, followed by an agency evaluation and the development of a global and multimedia campaign concept.
Swissôtel Hotels and Resorts has been an established name in the international hotel industry in the upper segment of business and leisure travel for 33 years. The new management of the hotel chain has been under the leadership of Swiss national Lilian Roten for the past year, who has developed and globally implemented the brand in terms of content, form and various quality certifications (ISO, EFQM, Sustainability Report), design standards and, above all, a consistent guest experience in line with the latest Swiss hotel industry criteria.
In summer 2014, Swissôtel commissioned strategic content marketing to position and revitalize the brand message and the defined brand values among the various internal and external target groups, above all the guests. The advertising campaign that was subsequently conceived and has now been launched in the D/A/CH market and in England, together with the launch event at the Swissôtel Zurich-Oerlikon at the beginning of November, is the starting signal for a worldwide, target group and media-oriented, fully integrated communication on print, online and social media. The brand promise "Live it Well" is at the forefront of the measures planned until 2016 during the launch phase.
"Live it Well" is based on an invitation to guests to enjoy travel and life, safe in the knowledge that with Swissôtel they have found a partner who has built quality from the ground up over the past few years and today creates an environment in which they can enjoy a carefree quality of life.
//www.youtube.com/watch?v=Qd5Cka-00jU
Responsible at Swissôtel Hotels and Resorts: Lilian Roten (Vice President Swissôtel Brand), Daniela Sandau-Jensen (Head of Marketing and Communication), Thiébaut Ossola (Brand Experience).Responsible for strategic content marketing (incl. media relations, print and digital media planning): Martina Anderberg (Mediensatellit) and Marion Willam (Willam Communications). Responsible for the campaign: Dan Pearlman - Sophia Goerner (Head of Strategy), Julien de Repentigny (Design Director), Sandra Fiebranz (Project Management).
