Global advertising market grows by 4.7 percent in 2006

According to the French study AdBarometer by Interdeco, the global advertising market grew by 2.7% in 2005. This means that it lagged behind economic growth, which averaged 3.9 percent. According to the figures published in the study, advertising investments are expected to increase by 4.7 percent in 2006. Russia (growth 2005 +31 percent) and China (growth 2005 +18 percent) will again see particularly strong growth of 24 and 15 percent respectively. The American advertising market will grow by 4.4 percent and the European market by 3.6 percent. According to AdBarometer, the Winter Olympics in Turin and the Football World Cup in Germany are responsible for the positive forecast.