Gleis7 and Mobility are giving away a barbecue party
Gleis7, the SBB’s youth portal, and Mobility are searching for the «King of the Grill 2006» and have launched a summer contest on the topic. The Bern-based cross-media agency Maxomedia is responsible for the campaign’s concept and execution.
Gleis7, SBB's youth portal, and Mobility are looking for the "King of the Grill 2006" and have launched a summer competition on the subject. The Bern-based cross-media agency Maxomedia is responsible for the concept and realization of the campaign. There are four barbecue parties worth CHF 2000 to be won, as Maxomedia writes in a press release. The competition is being promoted using an intelligent registration form with a "tell-a-friend" function: The more friends participants invite to play along by e-mail, the higher their chances of winning. And anyone who takes part in the prize draw is automatically entered into the world's biggest virtual barbecue and can put their personalized barbecue food on the Mobility and Gleis7 grill. The more than 200,000 registered Gleis7 users were informed about the competition by newsletter. The campaign will continue to be accompanied by banner ads, advertisements and PR measures.
