Glaswerk: repositioning with redesign
Glaswerk, the agency for strategy, design, and communication in Baden, is refining its positioning and launching a new visual identity.
According to the press release, Glaswerk will in future focus even more strongly on its strategic and conceptual expertise in order to be able to offer its customers - companies with complex strategic communications tasks - comprehensive solutions with a hand and a foot. Glaswerk is thus positioning itself even more clearly as a sparring partner that understands how to sharpen brands through close exchange with the customer and by combining industry and communications expertise. As a partner who has a crystal-clear opinion and creates orientation.
Orientation means reduction: According to this motto, glaswerk has redesigned its appearance and thus also makes the new orientation visible to the outside. Reduction is reflected in the choice of colors - black and white - as well as in the design language, a diagonal, upward line with strong symbolism. The new appearance is intended to convey in a direct way how the agency thinks and acts: straightforward, perceptive, lateral. The diagonal also suggests a triangle and thus shows that Glaswerk remains true to its roots and sticks to the basic principle that outstanding solutions are always created in the triangle of strategy, design and communication.
