Glasswork for Uta: Digital presence with personal signature
Uta operates in the fields of trust services, auditing, real estate, retirement planning, and municipal consulting, primarily in the canton of Aargau. Glaswerk has been serving the group for several years and has now developed a forward-looking digital concept for the client.
The look and feel as well as the structure of the website were relaunched by glaswerk and further developed in a responsive design also for mobile devices. The particular challenge was to logically structure the different areas of competence of the group, to present them on an equal footing and to make them comprehensible for the user. Of course, there are synergies between the business areas, which prove to be real advantages for UTA's customers.
The challenge was to further develop the company's corporate design into the digital world. The image concept puts the real person, as he is, in the foreground: credible, authentic and close. Since Uta is particularly convincing when it comes to personal consulting, the image concept is an excellent fit. The quality of the consulting services is directly dependent on the know-how of the individual person and, of course, on the ability to convey this in a pointed way.
The aim is to work with the Website to strengthen the presence of Uta, to make the group more visible. The development up to the relaunch of the new website was a challenging task. In the coordination phases, the interests of all partners and locations had to be brought to a common denominator.
Responsible at Glaswerk: Tobias Gläser (Consulting), Clovis Wieske (Creation), Alexander Gyger (Creation), Ralph Müller (Creation), Moritz Schuler (Digital), Daniel de Souza (Digital)
