Glaswerk Design: New appearance for "Coming-Out - Mittendrin
In 2011, the organizations Aids-Hilfe Schweiz (AHS), LOS, and Pink Cross decided to update the layout and content of the brochure «Coming Out – Right in the Middle,» which had been in print since 1996, for gay and bisexual youth as well as transgender people.
Brigitta Javurek, who already realized the two successful brochures "Hey Boys!" and "Hey Girls" for AHS, was entrusted with the project management. Glaswerk Design was responsible for the redesign of the layout. Encouraging statements are emphasized and are also intended to provide orientation in terms of design. Prominently placed quotes from homosexual and bisexual young people, trans girls and boys, together with coherent images, offer plenty of space for identification. An extensive range of addresses of reputable organizations rounds off the brochure.
With the handy DIN A5 format, Glaswerk Design also wants to make the brochure a discreet, contemporary companion that assists the young target groups in coming out without any raised forefinger, but with the greatest respect and understanding.
Responsible at MSM, AHS: Marco Müller (MSM Program Manager, AHS). Responsible at LOS: Eveline Mugier (Managing Director). Responsible at Pink Cross: Uwe Sprittdorf (Managing Director), Brigitta Paulina Javurek (Project Management & Editing). Responsible at Glaswerk Design: Tobias Gläser (Consulting), Anja Grob (Art Direction).
