Glamor in the construction industry

Every spring, a breath of fresh air blows through the training center of the Swiss Association of Master Builders (AZ SBV). This is when the course book of the institution with the widest range of training courses in the construction industry is published. This year, the AZ SBV's important "image marketing tool" comprises 168 pages and exudes "true glamor", as Director Beat Jenni is pleased to say. Because the apprentices are being gilded - despite or even because of the economic crisis. This is dramatized pictorially with a tree master developed by Walder, Werber. The golden statue symbolizes the excellent training quality at AZ SBV and expresses its number 1 position in the entire construction industry. The apprentices should learn with this advertisement: I'm in the right place at the master builder association. In future, the Baumaster is to serve as a leading figure, as an "idol for apprentices who strive for excellence and want to be among the best", as Reini Walder explains at the agency. The creations of CD Tobias Fluck's team were transformed into three-dimensional images at Elefant Studios in Zurich. pan