Glacé and Einsteinformel travel to Paris with young creatives

The Swiss Press Association's competition for young creatives took place for the second time. Up-and-coming advertisers from small and large agencies submitted 86 entries for the Young Creative competition "Only an advertisement can do that". On Wednesday, March 28, the winners were honored at Bar Hard in Zurich. The two winning entries were the ice cream voucher by Wirz agency youngsters Martin Arnold and Beni Haslimeier, and the E=mc2 formula by Isabelle Hauser, who works at advertising agency Advico Young & Rubicam. The winners will travel to Paris on May 31 for the best YET (best Young European Team). There they will compete with the winning teams of an analog competition in eight other countries and fight for a ticket to Cannes. But there is also a prize for the other shortlisted entries. They will appear as part of Switzerland's largest advertising campaign, which will promote the advertisement in the Swiss press until the end of the year. Finally, the public will vote for the best advertisement. The winner of the Audience Award will be honored at the conference of the Swiss Press Association on January 8, 2008.