"Summit": Mammut wins PR Image Award
With its key visual «Peaks Collection/Summit Meeting,» Mammut won the 2012 PR Image Award in the event photography category. 14,000 industry professionals evaluated the best PR images of the year from Switzerland, Germany, and Austria.
The key visual was created to kick off the 150 Peaks project for the 150th anniversary of the Mammut Sports Group (Werbewoche.ch reported). The photo was realized in collaboration with the agency Erdmannpeisker and photographer Robert Bösch, according to a statement. All winning pictures can be viewed on Pr-bild-award.de/winner2012 can be retrieved.
