Gillette uses podcasting for product advertising
Podcasting—a practice that American radio stations have been using for a long time—is now set to gain a foothold in the Swiss market.
What American radio stations have been practicing for a long time is now set to gain a foothold in the Swiss market: Podcasting. The latest product from razor blade manufacturer Gillette, "Gillette Venus Vibrance", is being promoted for the first time commercially in Switzerland. This is the first time that a product in Switzerland can be marketed 'on demand' and using mobile audio, writes the Zurich Oberland creative clinic in its press release. Melanie Meier, who came second in the Miss Switzerland elections, acts as the figurehead. The podcasts can be downloaded to iPods, multimedia cell phones or MP3 players on her website www.melaniemeier.ch. Behind the young company Kreativklinik are the two Radioo Zürisee radio professionals Mike Fäh and Giacinto In-Albon. They have been producing radio advertising, podcasts and audio productions for radio stations and events since 2004.
