Gian and Giachen celebrate a round birthday - with a calendar
Gian and Giachen, the ibexes from the Graubünden Ferien commercials, are turning ten. Since their first appearance, the two have gained many fans and have thus contributed significantly to the success of the Graubünden brand.
"Gspunna," Gian and Giachen would say. The two pattering ibexes from Graubünden Ferien are celebrating their birthday. Ten years ago they made their first appearance. In a German-Romance television commercial, they addressed viewers and raved about their native Grisons in the words, "As isch eifach huara schön do doba!" The truth of this statement has not changed in all these years and so the Ibexes continue to make sure that as many people as possible know this. "Gian and Giachen are very strong ambassadors for the Graubünden brand," says Martin Vincenz, CEO of Graubünden Ferien. With their likeable manner, he says, the Ibex campaigns have contributed significantly to the popularity of the region and helped to build on its positive image as a vacation and living destination. This, in turn, benefits the entire business location of Graubünden.
A calendar for the anniversary
Gian and Giachen are part of the "Enavant Grischun" campaign, which Graubünden Ferien has been implementing on behalf of the canton of Graubünden since 2007. The talking ibexes were brought to life by the Jung von Matt/Limmat agency. Their success continues unabated, whether they are featured in TV reports, radio spots and print media, on social media, via app or in a children's book.
On the occasion of the round birthday, Graubünden Ferien is also selling a 2018 calendar with the best ibex subjects from the last ten years. "The popularity of the campaign remains at a consistently high level and recently these values could even be increased," says Vincenz. That's why you can count on the two likeable ibexes in the coming year as well.
