GGK: New reports from Togo every day for the SRC
The GGK is continuing its fundraising campaign for the Swiss Red Cross. As part of the campaign, Swiss Red Cross staff report daily from Togo and show how the donations are being used.
The GGK's fundraising campaign for the Swiss Red Cross (SRC) is entering its third round. Two SRC employees use various examples in Togo to show how donations are used on a daily basis. From September 18 to 27, footage will be taken on location every morning and transmitted to Switzerland by satellite, where it will be immediately processed into a commercial. These can be seen on the Internet and on eBoards in train stations in the afternoon and on Swiss television in the evening. These spots, which are produced daily, are supported by full-page advertisements.
> To the spot 1
> To the spot 2
> To the spot 3
> To the spot 4
Responsible at the Swiss Red Cross, Berne: Lukas Sallmann (Head of Marketing), Martin Grossenbacher (Head of Advertising), Urs Höltschi (Head of Fundraising). Responsible at GGK: Hermann Strittmatter (project management), Bruno Züttel (CD), Nicole Berger (graphics), Simon Günthard (text and consulting). Media agency: JBW Media, Julien Witt. TV production: Addicitive Productions, Stephan Christen. Photo&Film: Caspar Martig, Franz Martig, Anja Elvers.
